November 2nd, 2015. It begins in London one of the essential dates all travel professional has to have well noted on its agenda: the World Travel Market in London. With some impressive numbers (more than 50,000 visitors and an estimated turnover of 2.5 billion pounds), it is, since 1980, the landmark of trends in the tourism sector. In this context we think about what has happened during the year, the most relevant case studies are presented, and the most innovative ideas that holds the global tourism landscape are discussed.
On this occasion, they have organized a series of roundtable discussions with leading specialists in each discipline. And one of them has been “Travel Technology”. Led and moderated by Paul Richer, senior partner of the specialist consultant in tourism and e-commerce solutions Genesys, the organization managed to sit around this issue, among others, Kevin Clapson (VP of Display Advertising, TripAdvisor), Meritxell Clemente ( Leisure Development senior Manager, Western Europe Middle East and Africa, Amadeus), Ali Hashmi (Travel & Government Industry Manager of Google) and Oscar Herencia (CEO of Baraka Travel Club).
Baraka had the opportunity to present its new multidestination reservations platform, Dynamic Traveller, which was a source of wonder and admiration of the audience. Ease of use, combined with the effectiveness and enjoyable user experience were the three most important points highlighted by his tablemates. So much so, that Paul Richer himself introduced it the next day in his presentation “What’s happening in technology” to the large audience in the room. With Dynamic Traveller you can make the design of the trip directly on the map, adjust transport and preselected hotels, add activities in each city, and all quoted and booked in five minutes, with instant confirmation and in real time. In addition to all these benefits, their graphical presentation is impeccable, both in the process of creating the trip and in the final summary document that can be directly delivered to the customer in electronic or printed format.
Although this special event took place during the course of WTM London, the result and the contents of this roundtable will be announced in detail until February in the special issue of the publication Arabian Travel News prior to the holding of the Arabian Travel Market 2016. the largest tourism fair in the Arab world that will take place from 25 to 28 April in Dubai, where Baraka Travel Club has one of its international branches.
Baraka Travel Club will be there to continue setting trends.