26 / April / 2016
The Arabian Travel Market 2016 edition has begun. This international fair, consolidated year after year, concentrates these days the cream of professionals in the tourism sector in Dubai, and presents the most innovative technology applied to the world of travel and reserve management.
Among the proposals, the one presented with success at the last World Travel Market in London: Dynamic Traveller. A powerful, flexible and reliable tool, which is able to calculate complex travel prices in four minutes only. Oscar Herencia, CEO of Baraka Travel Club, participated in the Roundtable of the WTM “Digital Travel” moderated by Paul Richer, senior partner of the specialist consultant in tourism and e-commerce solutions Genesys. This selected panel was also attended by other leaders of the tourism sector: Kevin Clapson (VP of Display Advertising, TripAdvisor), Meritxell Clemente (Senior Manager Leisure Development, Western Europe Middle East and Africa, Amadeus), Ali Hashmi (Travel & Government Industry Manager of Google), among others. The session was recorded to be envisioned during the 2016 edition of the ATM.
In this context, and from its stand, the veteran Catalan company is making presentations to a whole batch of travel agents, eager to find ways to make more profitable their actions. They have also presented the tool to several government agencies from different countries and many private companies.
If for almost 20 years Baraka has been the creator of dream trips for restless minds seeking culture, history, experiences… now they have created the application that professionals dreamed of. After five years on the road of internationalization (they have sales and commercial offices in several countries already), their experience in the ATM 2016 has established Baraka as an innovative leader in new markets.